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Sweden has reached daily smoking rates below 5% and population-level reductions in tobacco-attributable harm

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Neither of them want to burn their fingers with a lighter and hiring Martha Stewart and Snoop Dogg for the marketing is perfect

But in 1964 when the Surgeon General's Advisory Committee on Smoking and Health issued its report on the effects of lighting up, the findings were the first "to definitively link smoking with lung cancer and heart disease," according to the CDC

doi: 10.1016/j.jep.2010.04.035

Links Research paper in The Lancet Regional Health Europe Dr Claire Garnetts academic profile Dr Sharon Coxs academic profile UCL Institute of Epidemiology & Health Care UCL Population Health Sciences Image Credit: iStock Media contact Mark Greaves T: +44 (0)7990 675947 E: m.greaves [at] ucl.ac.uk