As the creator of the almost iconic Hestia brand, he explained that on average, Hestia customers only smoke half a pack a week, which is much less than the one-pack-per-day a regular smoker is likely to consume. He reasoned that Hestia buyers, therefore, did not identify as smokers per se, but rather see themselves as connoisseurs of an excellent, natural, and additive-free tobacco product. In other words: For many consumers craft cigarettes are as much a status symbol as they are a fashion statement
Smoking can also be a way of coping with depression, anxiety, or even boredom
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[1] [3] Nicotine products that are given MRTP status are to be taxed at the following rates: 15% of the manufacturer's list price (MLP) from January 2021-January 2022
3 cigarette brand, trailing only Philip Morris USA's Marlboro and Lorillard Inc.'s Newport
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