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Retrieved April 25, 2021

In the 1960s the company launched a pilot program to recruit new smokers, sending attractively-dressed young women in company vans to schoolyards and parks near Boston-area housing projects, where they handed out free Newports to anyone who wanted them including children

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"Smokers who start smoking at age 15 are three times as likely to die of smoking-related cancer as someone who starts in their mid-20s." The proposal was supported by Sheila Hollins, chair of the BMA's board of science, who said it would help "break the cycle of children starting to smoke" and be a step towards achieving the association's goal of a tobacco-free society by 2035

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Not to be left behind, Coke launched Dasani (a direct competitor to Aquafina, albeit with slightly more distinctive branding) in 1999