In the UK market, where price differences are relatively compressed due to taxation, the decision is rarely about cost alone
The soft pack is lightweight, compact and is ideal for constant moving
Price (pack/carton, 2025): Appears in native brand price bands similar to peers (~CAD $50/carton on some mixed brand pages)
Furthermore, these prices are also carried over to the super king size series, where the Mayfair Gold and Silver are 10.99 for a pack, while the Mayfair Original and Sky Blye are 13.00
The Trade Ministry reported tobacco sales were up 12.1 percent in September and 5.9 percent in October compared to the same months last year
The sales upswing was attributed to ASP growth in the US Dollar and foreign-exchange benefits, contributing significantly to profitability