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SMOK SMOK products are among the most popular and widely used vape gear brands worldwide, it has secured themselves a well-known name in the community

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Symbolic enhancement Beyond brand names, we identified various examples of English present on pack fronts that serve to connect the product to countries with which English is associated (specifically US and England)

Brands often sell them in custom boxes to boost brand identity and attract more people

As the evidence from Australia shows, the introduction of standard packs also offers a crucial window of opportunity to engage with smokers and encourage more people to quit

A notable study published in The New England Journal of Medicine in 2015 showed that reducing nicotine in cigarettes resulted in less smoking and more attempts to quit