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Smokers who prefer a light, smooth or aromatic draw

Cigarette ads were ubiquitous

E-commerce platforms such as Mercado Livre, Amazon, and Linio have significantly expanded the reach of cigarette lighter brands beyond traditional retail channels

Smoking rates in the United States have halved in the past 50 years, and one in five deaths in the U.S

But the constant portrayal of smoking in popular media without acknowledgment of its damaging effects is detrimental to impressionable audiences

If the policy goal of taxing cigarettes is to encourage cessation, vapor taxation must be considered a part of that policy design