cart of cigarettes Marlboro Red Cigarette ( 10-M , carton (50) — Turks & Caicos .SHOP Why Tobacco Companies Are Spending

Once you open a pack, your cigarettes start losing their fight against time

since 2009, menthol is the lone exception

Inclusion of menthol is key as a report from 2011 on the impact of menthol cigarettes estimated that removing menthol cigarettes from the marketplace would lead to 39% of people who smoke menthol cigarettes quitting, 47% of Black individuals who smoke menthol cigarettes quitting, and nearly 2.3 million fewer people initiating smoking by 2020

Its identity is rooted in heritage, familiarity, and long-standing social customs

Woman holding long cigarette holder isolated on white, closeup Captions are provided by our contributors

Sometimes, they're not even subtle about it