American Trademarks & Logotypes, 1987 logo book one of the first publications

one of the first publications to attempt to codify the mid-century corporate design policy and present the very best examples

Basic design elements

This has been applied to three A3 sheets of Takeo Tamashiki–a beautiful Japanese stock with a geometric watermarked pattern–and folded down into an A3 booklet

Johnson & Nephew

Artefact: Timetable

American Trademarks & Logotypes, 1987 logo book one of the first publicationsA wonderful softcover book of corporate trademarks from the United States, published in 1987 by Japanese magazine Idea, and is a follow up to the earlier release European Trademarks & Logotypes. The book collates trademarks by designer studio and features a wide selection of work, including logos by Push Pin Studios, Siegal & Gale and Paul Rand. Amongst the logos, printed black, there are colour sections on logos in use, and the book moves from glossy